• US$150

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Logo Design Brief

# BRAND DESIGN BRIEF: HBD PAINTING

1. PROJECT OVERVIEW
HBD Painting is specializing in high-end cabinetry refinishing. The brand needs to transition from a "general contractor" look to a "crafts person" identity that reflects premium craftsmanship and justifies higher price points.

2. TARGET AUDIENCE
- Market: Mid-to-high end residential.
- Ideal Client: Homeowners with properties valued between $800,000 and $1.5 million.
- Client Values: High-level service, meticulous detail, and constant communication.

3. BRAND PERSONA & VIBE
- Persona: Firm, direct, authoritative, and classic.
- Aesthetic: Clean, timeless, and sophisticated.
- Inspiration: Restoration Hardware, Anthropology, and Magnolia.

4. DESIGN REQUIREMENTS

Logo & Imagery:
- Style: Minimalist and clean.
- Structure: Text-only monogram (initials) or a simple symbol.
- Shape: Preference for oval or rounded containers.
- NO CLICHES: Do not use paintbrushes, palettes, or cartoon imagery.
- Legibility: Must be easy to read from a distance for yard signs and vehicles.
- No Clip Art

Color Palette:
- Limit: Maximum of 3 colors.
- Tones: Muted earth tones and neutrals (clay, terracotta, tan, khaki, moss green).
- Avoid: Primary colors or bright yellows (e.g., CertaPro colors).

5. APPLICATIONS
- Print: Yard signs, business cards, and direct mailers.
- Apparel: Must look good screen-printed on t-shirts and embroidered on polos/hats.
- Vehicle: Needs to coordinate with a steel-blue/gray van.

Target Market(s)

Homeowners needing a kitchen refresh with properties valued between $800,000 and $1.5 million

Industry/Entity Type

Contracting - Construction - Remodeling

Logo Text

HBD Painting

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 4. DESIGN REQUIREMENTS Logo & Imagery: - Style: Minimalist and clean. - Structure: Text-only monogram (initials) or a simple symbol. - Shape: Preference for oval or rounded containers. - NO CLICHES: Do not use paintbrushes, palettes, or cartoon imagery. - Legibility: Must be easy to read from a distance for yard signs and vehicles. - No Clip Art

Nice to have

• 3. BRAND PERSONA & VIBE - Persona: Firm, direct, authoritative, and classic. - Aesthetic: Clean, timeless, and sophisticated. - Inspiration: Restoration Hardware, Anthropology, and Magnolia.

Should not have

• clip art, cliches (do not add any paint brushes or paint cans)