• A$150

• 6 days left

• 62 designs

• 36 designers

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Logo Design Brief

WHAT WE NEED
A standalone wordmark + symbol for The Odyssey that sits within the broader Mojo Human Performance Institute brand family. The mark should feel distinct but share the same energy as the parent brand — bold, direct, and human.

ABOUT THE PROGRAM
The Odyssey is a leadership and business growth program by Mojo Human Performance Institute. It’s named for the idea of a meaningful, personal and business journey focus on growing the human that leads the business to as a result grow the business. It’s not travel, not education, but the internal process of building something and becoming a better leader along the way.

Mojo Human Performance Institute is built for driven business owners and entrepreneurs. The brand reflects the no-BS, direct approach of our founder Michael ‘Mojo’ — it’s energetic, grounded and high-performance without being corporate or stuffy. The Odyssey logo needs to carry that same energy.

FULL BRIEF ATTACHED

Target Market(s)

business owners and entrepreneurs

Industry/Entity Type

Business, Leadership, Education

Logo Text

The Odyssey

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Abstract, fit in with style of main brand logo, light on dark and dark on light versions

Nice to have

• See brief attached

Should not have

• Should not be corporate looking, businessy, boring educational, or motivational

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