• US$190

• 57 designs

• 28 designers

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T-shirt Design Brief

Overall Vibe
- Strong, blue-collar pride
- Patriotic but not cheesy
- Feels like something a technician would wear outside of work
- Clean from far away, detailed up close

Objective
- Create a bold, patriotic back-of-shirt design that:
- Celebrates America 250
- Positions Tate as a full mechanical service provider
- Appeals to service technicians (pride, grit, trade identity)
- Reinforces legacy (EST. 1924) + modern capability

Core Message
“Powering America Through Every System Since 1924”

Required Content (MUST INCLUDE)
Brand + Contact
- Tate Logo (primary visual anchor)
- 1-800-800-TATE
- www.TATE.com
- EST. 1924

Services (clearly listed or integrated)
- Boilers
- HVAC
- Mission Critical HVAC
- Compressors
- Pumps
- Filtration

Important: These should feel intentional, not just a boring bullet list.

Patriotic Elements (REQUIRED FEEL) Incorporate a mix of:
- American flag (full or abstract)
- Stars / stripes
- USA map (optional but strong)
- Red / white / blue palette (lean into navy + muted red for a tougher look)


Mechanical / Industrial Feel
Make it feel like: A badge of honor, Something a field tech is proud to wear
Ideas:
- Subtle gear textures
- Distressed / worn texture (key for authenticity)

PRINT / SHIRT SPECS (IMPORTANT)
Placement: Full back (10–12” wide)
Print style:
- Screen print (slight distress recommended)
- OR simulated vintage wash

Note:
- Don’t make services too small → they’re part of your sales pitch
- Avoid “clip art flag” → go distressed / textured
- Keep logo readable from 10–15 feet away
- This should feel like Harley shirt meets jobsite pride

I've included similar designs we have created in the past for reference.

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Files

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