• US$150

• 2 days left

• 47 designs

• 19 designers

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Packaging Design Brief

Seeking a designer to create a refined brand identity package for a small flower farm and lifestyle brand called Sugar Stone Farm. The floral element is optional and should not be the focus, the name should be. I'd prefer farm in a different font, but at designers discretion. Please do not add "the" to the name.

The overall aesthetic should feel elevated, editorial, moody, organic, and understated — more boutique perfume house / winery / luxury floral atelier than traditional rustic farm branding but perhaps with a vintage mid century vibe.

Design Direction:

* Minimal and sophisticated
* Editorial serif typography
* Soft organic imperfections
* Subtle abstract botanical elements (optional)
* Clean negative space
* Art Deco / Mid Century influence welcome in restrained ways (optional)
* Moody, timeless, feminine without feeling overly delicate or frumpy

Avoid:

* Mason jar / farmhouse aesthetics
* Watercolor florals
* Rustic script fonts
* Overly literal flowers, barns, animals, or vintage market styling

Deliverables Requested:

* Primary logo
* Secondary/submark logos
* Horizontal and stacked variations
* Brand color palette
* Typography selections
* Social/profile assets
* Transparent PNGs
* SVG/vector files
* Print-ready exports

The brand will be used across:

* Flower packaging
* Farm stand signage
* Social media
* Merchandise
* agrotourism applications (beers and steers for events, cow cuddles)

Looking for someone with a strong eye for luxury minimalism, editorial branding, and restrained design.

Parent company logo attached for reference.

Target Market(s)

High end shoppers in my surrounding community

Industry/Entity Type

Farming / Agrotourism

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• shabby Chic, farmhouse, overly literal

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Files