The Fin Restaurant logo, a dining experience for seafood lovers
Logo Design Brief
We are looking for a logo for a seafood restaurant that is based in Grand Haven Michigan. The goal of the restaurant is to demystify seafood for middle America. It is the first beach themed restaurant in this Lake Michigan coastal town. A couple of looks from AI have been included, but we will need a logo with lettering we can put down the "FIN" (see photo of the building). The town is very enamored with the fin's architecture and it is a major part of naming the restaurant "The Fin" . A snapshot of the homey vibe of Grand Haven is also attached. The building is mid century modern, the restaurant decor theme is "Beachy" with a mix of midwest lake and east coast lobster / crab trap gear.
Target Market(s)
adults over 35 years old, interested in a casual, foody, experiential restaurant
Industry/Entity Type
Restaurant / family restaurant / bar
Logo Text
The Fin Seafood Grand Haven Michigan
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a representation of "the fin" either as an abstract or animal fin
Should not have
- sport fish such as marlins