Boathouse Bay Logo Improvement
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This customer received 12 logo designs from 3 designers. They chose this logo design from Jerwin Intac as the winning design.
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Logo Design Brief
This is for a residential community located on Lake Superior in Northern Minnesota. There is a charming old Boathouse in the bay hence the name. The current logo is a little too corporate and we want it to feel a bit more luxury, high end and refined. The current color scheme we like, but the sailboat needs refinement and the font as well. However, open to adjustment in the colors if they don't stray too far from the aesthetic in the natural surroundings. Logo should feel inspired by the setting.
Target Market(s)
Vacation home buyers on Lake Superior
Logo Text
Boathouse Bay
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.