NOVO Construction 25th Year anniversary
- Guaranteed
Logo Design Brief
***Original Designs Only*** Please no vectors or other artwork from public domain
NOVO Construction — 25th Anniversary Logo Brief
Background
NOVO Construction is a minority-owned general contractor headquartered in Menlo Park, CA, specializing in tenant improvement projects across professional services, technology, and life sciences. We operate primarily in the Bay Area and Austin. After 25 years in the industry, we are marking this milestone with a commemorative logo that will live alongside our existing brand — not replace it.
Objective
Design a 25th anniversary logo lockup that celebrates this milestone with confidence and sophistication. The mark should feel earned — not celebratory in a party-hat way, but authoritative and forward-looking. We build complex, high-performance spaces for demanding clients. The anniversary mark should reflect that.
Applications
The logo must work across a wide range of uses:
Digital: website, email signatures, social media, presentations
Print: proposals, marketing collateral, stationery
Promotional: SWAG (apparel, hard hats, notebooks, etc.)
Environmental: vehicle fleet wraps (high visibility, read well at speed)
Design Direction
Clean, minimal, and scalable — must hold up at small sizes and large format
Should feel like a badge or mark that pairs with the existing NOVO wordmark, not competes with it
Avoid ribbon banners, generic star bursts, or clip-art anniversary clichés
Think more architectural / structural in feel — geometry, precision, weight
Brand Context
Primary brand colors: PANTONE 136 C (gold/amber) and Black 6 C
Fonts in use: Montserrat
The mark should feel like it belongs in the same family as the existing brand without being a copy of it
Deliverables
Primary lockup (horizontal and stacked versions)
Standalone badge/icon version for SWAG and embroidery
All files in vector (AI, EPS) plus PNG/SVG exports
Versions in full color, one-color black, one-color white, and one-color gold
What We've Seen and Didn't Love
Previous concepts felt generic — they could have been for any company's anniversary. We want something that unmistakably feels like NOVO: precise, modern, and grounded in the work we actually do.
Industry/Entity Type
Construction
Logo Text
25th Year Anniversary or 25 Years
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the corporate novo logo included in the attachments
Nice to have
- Something geometric with the 25
Should not have
- HUGE 25 year treatments