Aava Health — Premium Telehealth Marketing Website
- Guaranteed
Web Design Brief
Aava Health — Premium Telehealth Marketing Website
Aava Health is a modern, cash-pay telehealth brand offering prescription weight-loss (GLP-1) and sexual-health treatment online, with licensed US providers — no insurance required. We're building a premium, trustworthy direct-to-consumer healthcare brand in the same tier as Hims, Ro, and Eden.
We need a clean, modern, premium marketing website design — warm and trustworthy, not cold or clinical. Think high-end wellness brand: generous whitespace, elegant typography, calm and confident. It should feel medically credible but human and approachable.
WHAT WE NEED DESIGNED (3 core templates that define the whole site):
1. Homepage — the brand showcase that establishes the full visual language (hero, sections, product highlights, how-it-works, trust elements, footer).
2. Product / Treatment page template — a reusable layout for any medication (transparent pricing, how it works, what's included, clinical info, safety, clear call-to-action). We'll reuse this pattern for all treatments.
3. Interior / Content page template — a flexible layout for sub-pages like How It Works, About, Contact, FAQ, and legal pages.
We'll implement the final site ourselves in React/Next.js + Tailwind CSS, so clean, well-structured design (and HTML/CSS if you provide it) is a strong plus.
BRAND DIRECTION (already established — please design within this):
- Logo: lowercase wordmark "aava." with the period in gold (see attached). Please build the design around this existing logo.
- Colors: deep navy (#0B1B33 and #14315C) with a warm gold accent (#E0A458); soft light backgrounds (#EEF3F9, #FBFCFE).
- Typography: a refined serif for headlines (e.g., Fraunces) paired with a clean sans-serif for body (e.g., Inter).
- Tone: premium, warm, trustworthy, human.
INSPIRATION / QUALITY BAR: Hims (hims.com), Ro (ro.co), Eden — the polished DTC healthcare aesthetic. We want that tier of quality, with our own warmer navy-and-gold identity.
Industry/Entity Type
Telemedicine
Coding
Coded - Design and coding required
Number of Pages Required
3 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Side Scrolling Medictions bar like on Ro.co