• A$110

• 84 designs

• 29 designers

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Bag and Tote Design Brief

To provide design files (vector, high-resolution electronic format, Max 20MB) for application on a tote bag (back and front) to support the launch of a book, The Truth Chamber.

The tote bags (Medium Cotton Canvas Tote Bag 16" H x 15" W) are expected to be supplied by Custom Ink.
https://www.customink.com/products/bags/tote-bags/medium-cotton-canvas-tote-bag/2435100?PK=2435100

The elements to be included in the design:
- Quote: 'Those who live in false worlds can never be free¬.'
- Recoloured QR code (I have included the original QR code (undoctored) as well as the doctored version).

Colours:
- The tote bag will be black.
- The quote and background of the QR Code will be in Hex #e8e1d2 (White Coffee)

Fonts:
Use one of the brand fonts for the text:
- Alternate Gothic Compressed ATF Demi
- Space Grotesk
- Avenir

Note: the branded "Truth" version of the QR Code uses Alternative Gothic Compressed ATF Demi

Design Guidance:
- The design will be screen-printed onto the cotton tote bag. High resolution (300 DPI) is required
- The design may have the quote on the front and the QR code on the back, or both elements on both sides
- I suggest the reverse block method for the QR code – i.e., the design to provide for printing a solid rectangle of #e8e1d2 onto the bag, leaving the QR code data bits (pixels) empty so the black fabric shows through as the code's grid (reconstructing the branded QR may be required to achieve this)
- The QR code must be large to be readable by a smartphone from several feet away
- Appropriate buffers (min. 2.5") around the design, i.e., the design dimensions should be max 11" x 10"

Please reach out if you have any questions.

Thanks

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Files

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