• A$210

• 14 designs

• 3 designers

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Logo Design Brief

Established in 1979, Waverley and Districts Tennis Association (WDTA), trading as Waverley Tennis, runs competitive local interclub tennis competitions as well as representative tennis leagues, events and opportunities for beginner to high performance tennis players of all ages.

We are seeking a refreshed and modernised version of our logo (attached) in 2 or 3 variations so that it can be used for different purposes on our web-site, correspondence, social media and so on.

The Association has 2 "official" colours according to our by-laws, which are Royal Blue and Sky Blue

Royal Blue
PMS: 2130 C
Hex Color: #5576d1;
RGB: (85,118,209)
CMYK: (71,51,0,0)

Sky Blue
PMS: 306 C
Hex Color: #00B5E2;
RGB: (0,181,226)
CMYK: (76,0,0,0)

We want to retain the tennis ball centre (as we will use it some sub-brands).

We would want to use the brand with and without words, but think the current WDTA letters in the centre of the ball and in that style is very dated.

To find out more about us you can look at our web-site (which we want to update once we have branding organised) and our Facebook pages (we have two - one for competition related information and the other for more social information). We want to update these sites, and our other social media platforms like Instagram and Youtube later as well). The logo update is the first step.

https://www.waverleytennis.asn.au/
https://www.facebook.com/waverleyinformer/ (a bit more modern)
https://www.facebook.com/profile.php?id=100064867117592 (very dated)

Target Market(s)

Our target market is tennis clubs in Victoria (we have around 100 member tennis clubs playing in our competitions), but also players, parents, tennis coaches and the broader community.

Industry/Entity Type

Sport, tennis

Logo Text

Waverley Tennis and/or WDTA

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Happy for the designer to choose, but clean and solid, not decorative or script

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Resemblance to the current logo, clean and clear. Use of approved colours (but shade of those colours also ok). Retention of the central tennis ball icon (I have atatched a couple of "sub-brands" which we will get sorted later, but we use the tennis ball .

Nice to have

• Some options for use of the logo (with and without words), circular option plus options that can be used that either rectangular or square. Icon for web-page tabs

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Files

Download all files - 4.6 MB