• US$660

• 896 designs

• 166 designers

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Logo Design Brief

First, thank you for considering our project. We truly appreciate your time, creativity, and the heart you pour into every design.

Over the past several weeks we've had the privilege of reviewing hundreds of submissions, and one thing has become very clear: the strongest designs aren't simply luxurious they make people feel something.

Forever Beleza is a women's lifestyle and activewear brand built around timeless style, authenticity, and helping women feel completely comfortable being themselves.

We're looking for a logo that feels warm, joyful, hopeful, quietly elegant, and effortlessly beautiful. Luxury certainly has a place, but we don't want a logo that tries to impress people we want one that naturally welcomes them.

Imagine discovering a beautiful local boutique that instantly feels inviting, uplifting, and genuine. That's the emotional response we're hoping to create.

We're drawn to thoughtful typography, meaningful simplicity, and designs where every line feels intentional. If an icon is included, it should feel naturally connected to the typography rather than existing as a separate element.

Most importantly, we'd love to see you on paper. If there's a direction your creativity has been waiting to explore, this is the time. Some of our favorite submissions have come from designers who trusted their own artistic instincts.

Target Market(s)

Women who value timeless style, quiet confidence, and the freedom to simply be themselves. Forever Beleza is for women who appreciate beauty without needing to prove it those who are warm, joyful, authentic, and effortlessly elegant.

Industry/Entity Type

Women's Lifestyle Apparel • Activewear • Athleisure • Wellness

Logo Text

We're drawn to signature-inspired typography that feels natural, expressive, and beautifully human. We love designs that feel joyful, warm, and quietly elegant rather than overly formal or corporate. If an icon is included, it should emerge naturally from the design rather than feeling added separately.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Timeless rather than trendy • Warm rather than intimidating • Joyful without becoming playful for the sake of it • Elegant without feeling exclusive • Feminine without becoming delicate • Confident without feeling loud • Every line should feel intentional and effortless • Typography and icon should feel as though they were created by the same hand

Nice to have

• Preferred color direction: • Champagne Gold • Warm Ivory • Soft Cream • Sand • Light Taupe • Dusty Rose • Muted Sage • Soft Peach • Warm Stone We still appreciate black for presentation mockups, but the overall emotional direction should feel warm, welcoming, optimistic, and full of life rather than primarily luxury focused.

Should not have

• Please avoid: • Obvious "FB" or "B" monograms as the primary identity. • Generic infinity symbols that feel separate from the typography. • Designs that lean heavily into corporate, fashion-house, technology, nightlife, or entertainment aesthetics. • Overly structured luxury that loses warmth and humanity.

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Files

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