• US$190

• 6 days left

• 6 designs

• 5 designers

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Icon Design Brief

Refresh the Rosemark logo to modernize the brand while maintaining recognition and continuity with the existing identity. The updated logo should retain the rose icon concept while improving scalability, versatility, and visual consistency across digital and print applications. I have included our current logo so you can see the geometrical rose icon we currently have and want to replace.

● Modernize the existing Rosemark logo
● Refine the rose icon for improved clarity and scalability
● Update the Rosemark wordmark with a more versatile typeface
● Improve legibility and recognition at every application size, from favicon to trade show display
● Create a flexible logo system for web, software, mobile, print, promotional products, and embroidery

Brand Attributes
The logo should feel:
● Professional
● Trustworthy
● Established
● Approachable
● Modern
● Dependable
● Simple
● Human
● Open
Avoid anything that feels:
● Trendy
● Tech startup-style
● Overly corporate
● Overly feminine
● Generic healthcare branding (clinical, sterile, or Medicare/home health imagery - Rosemark serves private duty home care, not clinical care)
Rose Icon Direction
Desired Characteristics
● Replace the existing Rosemark rose
● Simplified for modern use
● Front-facing open rose bloom (facing the viewer)
● Multiple petals clearly visible and opening outward
● Strong, recognizable silhouette
● Scalable for small sizes and embroidery
● Suitable for one-color applications
Visual Style
● Organic and natural
● Clean and modern interpretation of a rose bloom
● Balanced composition without rigidity
● Clear rose identity at small sizes
Avoid
● Top-down rose views (rosette or spiral-like forms)
● Stems or leaves
● Excessive detail
● Sharp angular petals
● Overly abstract interpretations
● Designs that lose clarity when scaled down
● Thin strokes or fine detail that won't translate to thread at small sizes

Target Market(s)

Non-Medical Home Care Agencies

Industry/Entity Type

SaaS for Home Care (not Home Health)

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color Direction Primary - "Rosemark pink" (#9D1F5F)

Nice to have

• ● Front-facing open rose bloom (facing the viewer) ● Multiple petals clearly visible and opening outward ● Strong, recognizable silhouette

Should not have

• Avoid ● Top-down rose views (rosette or spiral-like forms) ● Stems or leaves ● Excessive detail ● Sharp angular petals ● Overly abstract interpretations ● Designs that lose clarity when scaled down ● Thin strokes or fine detail that won't translate to thread at small sizes

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Files

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