• US$150

• 6 days left

• 39 designs

• 17 designers

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Logo Design Brief

Please develop a modern, timeless, and versatile logomark for "Roda Natal – Ladeira do Sol," the largest Ferris wheel in Northeast Brazil, located on the scenic Ladeira do Sol in the Areia Preta neighborhood of Natal, RN. The brand name, "Roda Natal," should be the primary visual anchor, with the subtitle "Ladeira do Sol" or the full name used in a secondary lockup. The mark must capture the magic of the sunset and the panoramic ocean views that define the experience, using a palette inspired by the Atlantic coast: deep blue (sea), warm gold and orange (sunset), and white (foam). Consider incorporating a stylized wheel silhouette, sunburst, or wave motif that conveys movement, joy, and a sense of wonder. The final design must be scalable and work effectively across all brand touchpoints, from digital applications (website, app, social media, and e-tickets) to physical media (large-scale signage, structural branding, merchandise, and uniforms), ensuring it communicates prestige, warmth, and an iconic destination. The overall tone should be aspirational, inviting, and contemporary, positioning the Roda Natal as a landmark that Natal will proudly call its own.

Logo Text

Roda Natal, Ladeira do Sol