• US$190

• 45 designs

• 19 designers

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Flyer Design Brief

BROCHURE DESIGN BRIEF
Project Overview

I own a cooking school and recently published my cookbook. I’m looking for a talented graphic designer to create a modern, visually stunning accordion-fold brochure that reflects the quality of my brand and motivates people to take action.

Primary Goals

The brochure should:

Sell my cookbook, Forking Delicious
Generate registrations for cooking classes
Drive visitors to my website
Encourage calls and emails for more information

Every design decision should support these goals.

Target Audience
Adults interested in cooking and entertaining
Parents of middle and high school students
Families preparing teens for college
Businesses seeking corporate team-building experiences
Programs to Feature

Adult Cooking

Private lessons
Couples
Small groups
Friends’ nights out
Special events

Teen Cooking

Grades 7–9
College Bound Program — Grades 10–12

IMPORTANT: Prominently feature that we are a Step Up For Students Approved Provider, using both the Step Up For Students logo and my company logo.

Corporate Team Building
Interactive culinary experiences for businesses, including employee appreciation, leadership development, and team-building events.

Cookbook

Include a dedicated section promoting my recently published cookbook:

Forking Delicious

More than a recipe book, it teaches cooking skills, techniques, meal prep, hosting tips, and kitchen confidence.

The brochure should create excitement and encourage readers to purchase the cookbook.

Design Direction

The attached brochure is NOT the direction I want. It feels dated, cluttered, and lacks visual impact.

I’m looking for a design that is:

Modern
Clean and upscale
Warm and inviting
Editorial / magazine-inspired
Easy to read
Food-focused with beautiful imagery
Visually sophisticated
Strong calls to action

Think Williams Sonoma, Sur La Table, Crate & Barrel, or a premium food magazine—not a traditional flyer.

Format
Final size: 14" × 8.5"
Accordion / Z-fold
Professionally printed
Include proper bleed, safe margins, and accurate fold placement
Resources I Will Provide
Company logo
Step Up For Students logo
Cookbook cover
Photos
Website
Brand colors, if needed

My website contains detailed information about all programs and may be used as inspiration for organizing the content.

Overall Objective

When someone picks up this brochure, I want them to immediately think:

“This looks professional, exciting, and different. I want to buy the cookbook and sign up for a class.”

The brochure should feel less like an advertisement and more like a beautifully designed culinary lifestyle piece—something that inspires people to cook, learn, and connect through food.

Target Market(s)

Adults and Teenagers who have a passion for learning

Industry/Entity Type

cooking school

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Font styles to use

Other font styles liked:

• more sugar font (maybe)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• many call to actions to sign up for classes and to buy cookbook

Nice to have

• modern, clean feel, classes are higher end (expensive) I like colors on my Website so everything will look like it compliments each other (doesn't have to match exactly) but should feel the style of my website

Should not have

• no clutter.

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Files

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