• A$150

• 81 designs

• 26 designers

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Label Design Brief

We need a retail label design for a new meat product. We are an artisan smallgoods producer.

See the attached WDBN file for our generic label design used across all products. We're looking to create a custom product label — we may reuse this template for our other retail products later. I've included a rough ChatGPT-generated design as a brief/reference for key info only — please disregard the 80x140mm measurements shown in that image.

Label size: 70mm x 120mm

Must include:

Text size priority (most important — please follow this hierarchy):
1. Product name "Irish Black Pudding" and Eurostyle logo — largest, hero elements
2. Cooking instructions, "Keep Refrigerated below 4°C", and Pack Weight (Net Wt. 290g) — important to the consumer, size these prominently
3. Ingredients list and "Cooked Manufactured Product - Cook Before Consumption" — keep small; standard regulatory size is sufficient, no visual emphasis needed
4. Nutrition panel — standard regulatory size

Other required elements:
- Our logo
- Barcode (attached) — needs a white background so it scans correctly; size only needs to be large enough to scan reliably, not a visual focal point
- Thermal print box for: Used by date (please leave adequate space for us to print the date)
- Product image: should be included — a strong, appetising product photo is an important selling point on shelf
- Country of origin: COOL 95% — please include the official Australian "Kangaroo in Triangle" Country of Origin logo/mark, not just text
- Nutrition panel: values per 100g and per serving. Servings per pack: 2.9 (based on the 290g pack size). Ingredients list exactly as shown on the attached product spec.
- "Consume within 3 days of opening" — include somewhere sensible; size at the designer's discretion depending on available space
- Cooking instructions text: PEEL away the casing — SLICE into 15mm rounds. PAN-FRY over medium heat, until crisp on the outside and hot throughout.
- Our address: 12/40 Port Pirie Street, Bibra Lake, WA 6163
- ADD BWEB LOGO

Brand direction: Our logo (attached) must be used and should remain clearly legible — this is non-negotiable. Our current label style (see attached WDBN generic label PDF) uses a black panel with the Eurostyle script logo, "smallgoods butcher" tagline, and a red accent band — we'd like the new design to stay true to this look and feel, so it's still clearly recognisable as Eurostyle on shelf. That said, we're open to a slight modern refresh within that identity — updated typography, spacing, or layout tweaks — rather than an exact replica. We're not looking for a completely different visual direction, just a fresher take on our existing brand.

This label will become the master template for 5–10 other Eurostyle smallgoods products, so please design it as a reusable system with clearly defined swappable areas (product name, pack photo/imagery, weight, nutrition panel). If the product title sits directly over a product photo, it needs to stay legible across products with lighter or busier photos too, not just dark/even ones — a mockup against a lighter product shot is a good way to confirm this holds up. Please deliver final files as an editable source file (AI/PSD/INDD) in addition to print-ready PDF, so we can adapt it for future products ourselves.

Target Market(s)

Australian grocery and butcher-shop shoppers buying refrigerated smallgoods — general supermarket/deli customers, not a niche demographic.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo remains clearly legible (non-negotiable). Cooking instructions, "Keep Refrigerated below 4°C", and pack weight sized prominently. Ingredients list and "Cooked Manufactured Product - Cook Before Consumption" kept small. Barcode on white background, scannable size only. Official kangaroo-in-triangle Country of Origin mark. Reusable layout with swappable product name/image/weight/nutrition panel for future products.

Nice to have

• A subtle modern refresh of the existing black/red Eurostyle identity — updated typography, spacing or layout — rather than an exact replica of the current generic label.

Should not have

• No colors outside black/red/white without discussing first (no gold or other accent colors). No title text placed directly over a product photo without confirming it stays legible on lighter/busier images too.

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Files

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