• US$150

• 5 days left

• 184 designs

• 96 designers

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Logo Design Brief

Logo Design Brief: TrueFind Inspections

Business overview

TrueFind Inspections is an independent property-inspection company serving homeowners, buyers, sellers, and commercial property clients in Northeast Ohio.

We take pride in digging into the details, connecting the dots, diagnosing problems, and giving clients a clear understanding of a property. The business will be locally owned and family operated.

Brand name

TrueFind Inspections

“TrueFind” should be the most prominent part of the logo. “Inspections” may appear as a smaller descriptor.

Possible tagline: Find What Matters.

Please make the logo work both with and without the tagline.

What the brand should communicate

* Trust and integrity
* Thorough, investigative work
* Clear and understandable findings
* Competence without feeling corporate
* Confidence, honesty, and attention to detail
* Appropriate for both residential and commercial inspections

The name “TrueFind” represents uncovering the real condition of a property—not simply completing a checklist.

Desired style

We want something:

* Simple and modern
* Professional but approachable
* Strong, clean, and easy to recognize
* Distinctive enough to remember
* Timeless rather than trendy
* Suitable for a local family business

A clean wordmark with a thoughtful, understated symbol is welcome. We are open to a subtle visual idea involving discovery, connection, structure, layers, or bringing details into focus.

Please avoid

* Generic clip-art houses
* Cartoon-style inspectors
* Overly literal magnifying glasses
* Roofline-and-checkmark logos commonly used by inspection companies
* Busy designs with too many construction elements
* Anything that resembles a real estate brokerage
* Designs that feel overly technological, industrial, or aggressive
* Fine details that will disappear at small sizes

A familiar symbol may be used if it is incorporated in an original and meaningful way.

Color direction

We are open to the designer’s recommendations. Colors should communicate trust, clarity, and durability.

Possible directions include:

* Deep navy with a warm accent
* Charcoal with muted blue or green
* Dark blue-green with cream or white

Please avoid overly bright colors and color combinations that feel playful or inexpensive. The logo must also work clearly in solid black and solid white.

Where the logo will be used

* Inspection reports
* Website and social media
* Business cards
* Vehicle graphics
* Shirts, jackets, and hats
* Yard signs
* Commercial proposals and documents

The logo should remain legible when embroidered, printed in one color, or viewed at a small size.

Required submissions

Please provide:

* Primary horizontal logo
* Compact or stacked version
* Standalone icon or brand mark
* Full-color, black, and white versions
* Vector source files: AI, EPS, or SVG
* High-resolution PNG files with transparent backgrounds
* Font names and color codes
* Confirmation that the design is original and that full commercial rights will transfer upon payment

Overall impression

When someone sees the TrueFind Inspections logo, we want them to think:

“These are the people who will look closely, find what matters, and explain it clearly.”

Target Market(s)

Homeowners and business owners

Industry/Entity Type

Real Estate

Logo Text

“Find What Matters” working tagline

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files