• US$150

• 5 days left

• 119 designs

• 51 designers

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Logo Design Brief

Firehorse Health is a clinical digital health company working in psychedelic medicine. We deliver a 6–12 month, fully virtual behavioral health program two ways: wrapped around treatment provided by a partner clinic, retreat, or VA facility, or as the full episode of care, where we coordinate and stay clinically accountable for the whole arc from treatment through a year of longitudinal support. Either way, the medicine itself is one day and we are the structure around it — the preparation, integration, and months of follow-through that determine whether a breakthrough becomes lasting change. We're looking for a new primary logo, built from scratch. It has to read as a credible clinical healthcare brand to hospital executives, payers, VA leadership, and NIH reviewers: serious, enduring, warm but never soft. It must hold up at 24 pixels, in a single color, and in grayscale. Please use our existing palette exactly as specified — deep oxblood #3D0A18, cream #F4EFE0, gold accent #C49325 — while the concept itself is wide open. Before submitting, read the do-not list in the full brief; psychedelic, wellness, and generic medical imagery will not be considered.

Target Market(s)

It has to read as a credible clinical healthcare brand to hospital executives, payers, VA leadership, and NIH reviewers while still being approachable and inviting for patients

Industry/Entity Type

psychedelic medicine; digital health; mental health tech

Logo Text

Firehorse Health

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clinical credibility — a serious healthcare company, not a lifestyle brand Continuity and duration — we stay for months, not weeks; the through-line after the peak Transformation that holds — change that becomes structural, not a temporary state Steady human warmth — there is a person on the other end. It must hold up at 24 pixels, in a single color, and in grayscale. Please use our existing palette exactly as specified — deep oxblood #3D0A18, cream #F4EFE0, gold accent #C49325

Nice to have

• The concept is open. We are not committed to a literal horse, a flame, or any particular symbol. We want to see genuinely different territories, including: Abstract/geometric marks about continuity, arc, or a line that persists past a peak A restrained, sophisticated interpretation of "firehorse" — motion, strength, forward momentum — that is not a mascot or an illustration A strong typographic wordmark with a small, distinctive icon element Marks drawn from the shape of the program itself: prepare → dose → integrate → sustain Strong, simple, and reproducible beats clever and detailed. Assume it will most often be seen at 24 pixels tall.

Should not have

• Entries containing any of the following will not be considered: Mushrooms, mushroom caps, or any psilocybin imagery Mandalas, sacred geometry, lotus flowers, third eyes, chakras Kaleidoscope, fractal, or "trippy" patterns; melting or warped type Rainbow gradients, neon, iridescence, or psychedelic color (this is the single biggest risk — please read the palette section again) Brains, brain-with-leaves, brain-with-circuits, neurons, synapses Butterflies, chrysalises, phoenixes, sunrises, or other literal transformation clichés Flaming horse heads, galloping horse silhouettes, horseshoes, Western/equestrian imagery, or anything that reads as a ranch, racetrack, or sports team Caduceus, medical cross, stethoscope, heartbeat/EKG line, hands cupping a heart Meditation figures, silhouettes with raised arms, or people in lotus position Generic tech clichés: swooshes, orbiting atoms, abstract "connection" node webs, gradient blobs AI-generated illustration look, stock icon libraries, or clip-art recombination

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