• US$160

• 30 designs

• 6 designers

---

Logo Design Brief

ClearPath Health Advisors is an independent Oklahoma health insurance agency focused on helping people understand their options and make confident decisions. Medicare is our primary focus, with additional Marketplace/individual health, dental, vision and supplemental insurance services.

We are seeking a completely original, distinctive logo that feels knowledgeable, approachable, calm, trustworthy and personal. The brand should communicate clarity, guidance, care and helping someone move confidently forward. It should feel human and welcoming rather than corporate, clinical or sales-driven.

We are especially drawn to the emotional concept of two people holding hands within or interacting with a heart. To us, this represents companionship, guidance, care, trust and helping someone move forward with confidence. We would love to see original interpretations of this idea.

We are also open to incorporating a path, forward movement, negative space or another creative visual interpretation of “ClearPath.” These elements are not all required. We want designers to bring original ideas rather than simply combine obvious symbols.

Please avoid medical crosses, shields, cliché senior imagery, generic insurance graphics, stock-logo treatments, overly corporate styles and anything that feels like a hospital, nursing facility, insurance carrier or financial institution.

We prefer clean, substantial, highly readable typography rather than thin or overly formal lettering. Blue is our preferred color family, especially combinations of navy and brighter blue, although thoughtful alternatives are welcome.

The logo must remain recognizable and readable at small sizes and work well in full color, one color, black-and-white, print and digital applications.

CURRENT LOGO REFERENCE: One attached image is our current ClearPath logo. It is provided only to show our brand history and the existing path/forward-movement concept. We are looking for a more distinctive, contemporary and human identity. Please do not simply redraw or modernize the current logo.

IMPORTANT INSPIRATION IMAGE DISCLAIMER: A second attached image from Design.com is provided for inspiration only. We do not own that artwork. DO NOT copy, trace, redraw, recreate, imitate or closely reproduce that logo. Do not reproduce its figures, heart shape, path, composition, proportions, typography, layout or other distinctive visual elements.

What we respond to in that reference is the idea of two people holding hands within a heart and the emotional message of companionship, guidance and care. Please create a completely original interpretation for ClearPath Health Advisors that is visually distinct and ownable.

ORIGINALITY AND OWNERSHIP REQUIREMENT: All submitted concepts must be original artwork created specifically for ClearPath Health Advisors. Do not use stock logos, premade templates, stock icons, clip art, traced artwork, AI-generated artwork, purchased vectors or third-party graphical elements that would prevent full transfer of ownership. Please disclose any fonts used and any applicable licensing requirements. The selected final design must permit complete transfer of the designer’s rights in the final artwork to ClearPath Advisors LLC.

Industry/Entity Type

Health Insurance / Insurance Agency / Medicare

Logo Text

CLEARPATH HEALTH ADVISORS

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• Two people holding hands within or interacting with a heart; a subtle path or sense of forward movement; clever negative space; a simple, memorable symbol; substantial, approachable typography; a logo that works well at very small sizes. Prefer navy and medium/bright blue. Blue-green accents are acceptable if tasteful. Please keep the palette clean, trustworthy and modern.

Should not have

• No medical crosses, shields, cliché senior imagery, generic insurance icons, hospital-style branding, nursing-home imagery, overly corporate or clinical designs, stock-logo looks, thin hard-to-read fonts, or close copies of the reference logos.

---

Files

Download all files - 1.7 MB