• A$110

• 5 days left

• 19 designs

• 11 designers

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Graphic Design Brief

I need some alternative flyer designs to communicate the following text:


Let's Connect Sydney
Continuous 4,000 km Network, Fully-Separated Path
Complete Safety & Comfort
Across the Whole of the Basin


No Space Taken From Motorists
Majority Requires Zero Material Construction
Make the Most of the Ground Already There


Enable anyone, to get anywhere, carrying anything, basically anytime
No traffic, tolls, parking or petrol


Cost per meter:
Westconnex - $25 billion, ~25 km, bar, $1 million per meter
Metro - $60 billion, ~113 km, bar, $550,000 per meter
Light Rail - $3 billion (and the rest), 50 km, bar, $60,000 per meter
Active Transport Superhighway - $2 billion, 4,000 km, Sliver of Green, $500 per meter

Benefits:

Freedom of Mobility
Safer Streets
Healthier Families
Cleaner Air
Quieter Neighborhoods
Vibrant Communities
Energy Security

Sydney burns 15 million litres of fuel every single day, just moving around.
And pay $30,000 per year for the privilege.
We can’t afford to depend on cars.

It's time for the State to step up. Start the Conversation

Gotta be done. So let’s do this.


QR CODE - See the Plan
QR CODE - Sign the Petition

Feel free to play around with the copy too.




The Plan is here: https://activetransportsuperhighway.com/

The Article explaining it is here: https://daniel-ed-morrison.medium.com/active-transport-super-highway-90760f37f07d?sharedUserId=daniel-ed-morrison

The Petition is here: https://www.change.org/ActiveTransportSuperhighway

Target Market(s)

Citizens, Cyclists, Councils, Community, Parents, Students, Motorists

Industry/Entity Type

Community Activism

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Font styles to use

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