• C$200

• 6 days left

• 6 designs

• 5 designers

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T-shirt Design Brief

I run Ash Allen Training, a coaching business in Calgary for hybrid athletes: people who run AND lift. I'm creating a LIMITED DROP of hoodies and t-shirts for Christmas, given as gifts to my top clients and sold as a small merch release.

THE FEEL I WANT
Think Darc Sport. Their drops sell out because the design itself is the product: a huge, bold back graphic that people want to wear whether they know the brand or not. That is the bar here. Limited, collectible, insider energy. The shirt should feel like being part of a crew, earned, not bought off a rack. If you removed my logo entirely, people should still want this shirt for the artwork alone.

WHAT I NEED
One hero design for the BACK of the garments (hoodies and tees, all black), as large and statement-making as the print area allows. A small embroidered logo already exists for the left chest, so this contest is the back graphic only. I'm uploading my existing mountain logo: build in its world, but do not redesign the logo itself.

THE WORLD
Premium alpine lodge and Rocky Mountain western: dark woods, brass, deep pine green, cream. Vintage national-park-poster energy crossed with a dark, detailed, engraved illustration style. Winter mornings in the mountains, running in the dark, lifting heavy. Skiing, ice climbing, mountaineering. Grizzlies, cougars. Stoic and disciplined.

A drop name or capsule element is welcome: this is the "Winter Arc" drop. A small "Drop 001" style detail is a bonus, not a requirement.

Avoid generic gym merch: no dumbbell clip art, no cheesy motivational quotes, nothing that looks like every other fitness brand. Original artwork only, no copying Darc Sport's actual designs or imagery.

Tagline you can use (optional): "Science-Driven Strength and Endurance"

DELIVERABLES
- Vector source files (AI/EPS/SVG) plus a print-ready PDF
- A full-colour version, a one-colour cream version

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Files