Island Glow – Beauty Branding & Cosmetic Packaging Design
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Packaging Design Brief
Island Glow is a self tanning beauty brand, and I’m looking for a creative designer who specialises in cosmetic packaging and bottle design.
I’ve spent quite a bit of time working on the front of bottle colours and designs, as well as the back of bottle product descriptions, but I feel everything needs a professional eye to bring it all together and take it to the next level.
I’m looking for something fresh, fun and youthful, yet still premium, with a look that really stands out in the crowded self tanning market. I’m drawn to softer, more subtle colours rather than anything too bright or bold.
I’m also very open to fresh ideas and creative suggestions, especially if you feel what I’ve already created could be improved or taken in a different direction.
I’d love to see examples of any beauty, skincare or cosmetic packaging you’ve previously designed. Attached is the product descriptions which I now need done urgently.
We need to add the caution and ingredients to the description at the back of the bottle, these are in the last 2 photos
Target Market(s)
15-35 year old
Industry/Entity Type
Beauty branding and packaging specialist
Font styles to use
Other font styles liked:
- Whatever the designer thinks will be catchy
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need to add the caution and ingredients to the description which is in the last two photos
Nice to have
- Something catchy and fun in the description
Should not have
- Prefer not bright colours