Hi! Thanks for sharing the brief and the references. I really like the direction and the potential of the HOTSH!T brand.

Before moving forward, I'd love to clarify a few things to make sure I'm fully aligned with your expectations.

The brief mentions both a redesign of the existing Amazon listing images and the Amazon storefront. Could you clarify exactly which assets you'd like redesigned and how many deliverables you're expecting in total?

A few additional questions:

Are we redesigning all the existing Amazon product images, or only selected ones?

Is the Amazon Storefront redesign also part of the project, or is the focus exclusively on the product listing images?

For the two additional tiles (New Jersey / Small Batch and Plastic-Free / Aluminum Bottles), do you envision these as part of the Amazon product image gallery?

Do you have any existing brand guidelines, photography, or visual references you'd like me to work with, or should I develop a new creative direction from scratch while keeping the existing logo and packaging unchanged?

I'd also love to know if there are any specific elements from the current Amazon visuals that you'd like to retain.

I want to make sure the final result feels cohesive, premium, distinctive, and truly aligned with the brand's personality.

Thanks! Looking forward to hearing your thoughts. Raffa

These are excellent questions, appreciate you clarifying:

Focus on the Amazon listing (we can pull that through to storefront and ultimatley web)

Additional tiles as part of listing

For photography, I'd love to generate a bit of lifestyle to try to give the universe some depth. We've got a bit of a synth-wave thing going on www.hotshithair.com, and it works - but into in love with it in current form. I'll attach a couple concept boards I was playing with that I found interesting

The current visuals are in the right spirit (the hair follicles) the ingredient call outs, don't love the application tile or the hand holding as they look cheesy, basically the listing architecture and content is correct but the treatment is amateur

Here's a drive folder with lots of bits and pieces, the MOOD folder had a couple of concepts I never really developed but there might be something there:

Can't add the drive apparently. I'll add MOODs to project