Logo Design Project for Food Brand

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This customer received 45 logo designs from 20 designers. They chose this logo design from MergeStudio as the winning design.
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Logo Design Brief
I have some general ideas of what I would like in my logo/label of my product. I need someone to design the logo based on my ideas to begin. Then I would need the label designed also. It is for a new start-up gourmet/handcrafted peanut butter company. The corporation is Barrus Brands, but I would like the label to possibly have Barrus Handcrafted Peanut Butter, or Barrus Brands Handcrafted Peanut Butter. I want and elephant graphic as the logo. Think the Starbucks logo...bold, simple, graphic. It is to be upscale, not just geared toward children as many products in this group are. I would like it to be a bit 'british' looking in it's flavor, using minimal color. The spots of color I would like to use would be tangerine/orange, black text, white/offwhite background. I have attached some very rough ideas of the 'flavor' of what I am looking for in the logo/brand. However, I am open to ideas/suggestions on different aspects of the design.
Updates
All, I have narrowed down my favorites. I would like to offer one more comment before I choose...if you think of the Starbucks mermaid logo, it is bold, easy to identify, unique. It has detail, but is not finely detailed. I am looking for something with that flavor, but using an elephant. If anyone would like to submit again with any other ideas, I welcome them. Thank you again for all your submissions.
Added Saturday, May 12, 2012
Project Deadline Extended
Reason: I have been running behind with some other projects. I will be deciding in the next week. Thank you everyone for your submissions.
Added Friday, May 18, 2012
Industry/Entity Type
It Company
Logo Text
Barrus Brands
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be based on an elephant, prefer just the head and trunk. See graphic attached
Nice to have
- Possibly have elephant trunk holding a peanut, but not neccessary. Want logo to be easily recognizable at a glance, bold, so not too busy.