Safety consultancy

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This customer received 80 logo designs from 33 designers. They chose this logo design from Anthony as the winning design.
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Logo Design Brief
Machinery Safety & Compliance Services Ltd.
Produce a simple and modern logo for a consultancy that specialises in machinery safety. This includes European conformity such as CE Marking.
The logo should ideally contain no more than two colours and be easily reproduced for web viewing, letter heads and embroidered workwear. We usually have a black or dark background on our workwear.
Modern, cool and imaginative (clever) is key.
Our previous logo (attached) contained the four words of our company name laid out so that it could be read in a number of ways which also represented our services; Machinery Safety, Machinery compliance, Safety services & Compliance Services. Unfortunately it just caused people to get our name wrong.
Abbreviating our name to MSCS/MSCS Ltd for the logo is acceptable if it is worthwhile for a better logo.
Our company - http://www.ce-eu.com/
This company is owned by a group, therefore other companies in the group may be re branded to match this logo to identify them. The other company is unrelated to machinery safety.
The winner would then be exclusively asked to create the other logos for additional fees.
Updates
The company name is "Machinery Safety & Compliance Services Ltd".
Added Wednesday, March 12, 2014
Target Market(s)
Corporate clients, likely to be technically minded or health and safety professionals.
Industry/Entity Type
It Company
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple design for high quality print and embroidery.
Nice to have
- Clever, but not too clever that the customer doesn't "get it".