Logo Design for our Medical Equipment Company

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This customer received 80 logo designs from 31 designers. They chose this logo design from GenArt as the winning design.
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Logo Design Brief
We are a company with more than 20 years of experience on the medical field. We sell and represent Philips. Also we maintain and repair the equipment that we sell.
This is our website www.maximaimagem.com.br for more information.
We need to renew our image becasue we have been using it from the beginning and it didn't change since then. The new image should look clean and modern. We would like to enhance the middle X becasue it has a special meaning to us. Also we would like to have some element that remind what our company is about which is related to the medical field. Our equipment works with radioactivity that maybe could be represented in our new brand.
The new brand should transmit our core values of our business which are:
- Professionalism
- Experience
- Trust
- Confidence
The main word on the logo is MÁXIMA but it has also the text description COM. REP. E ASSIT. TEC. LTDA. which we don´t know if will keep using it. We would like two see how it looks the design presented with and without that extra information and if it works or not.
Updates
We would like to add a symbol like this to the logo http://www.clker.com/cliparts/3/d/f/f/12065573691168143172IncessantBlabber_Radioactive_symbol.svg.med.png
The reason why it is becasue there is anything in our brand that reminds to our business activity which is selling and maintaining x-ray and ultrasound equipment which deals with radioactivity. The symbol as an example could be combine with the letter X but it should be something very elegant and nothing aggresive that merges perfectly with the overall look.
We would like to decide as soon as possible so the first designer to submit something that we like we will decide very quick.
Added Tuesday, February 25, 2014
We need to add a symbol that reminds to our business activity which is related to the medical equipment specially x-ray and ultrasound maintenance and installation. We would like to use the radioactivity symbol. Somehow it will be nice to integrated it with the letter X. We like already some of the submissions so adding this small detail will make the final decision easier and faster.
Added Wednesday, February 26, 2014
Industry/Entity Type
Medical
Logo Text
MÁXIMA COM. REP. E ASSIST. TEC. LTDA.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It needs the word MÁXIMA and the letter X in the middle has to be enhanced. Also we would like to have some element that remind what our company is about which is related to the medical field. Our equipment works with radioactivity that maybe could be represented in our new brand.