Dental business Logo Design Project

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This customer received 196 logo designs from 67 designers. They chose this logo design from Kitchenfoil as the winning design.
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Logo Design Brief
I'm looking for a logo design for a new business called "Sun'shine Orthodontics". The apostrophe in the name "sun'shine" is deliberate as I want people to look twice at the name.
We are an orthodontic practice, and our target is both the teen and the adult market, for people who are quite self-conscious about their teeth and smiles and seeking improvement.
We want a logo that conveys a sense of fun and warmth. The colours we want to use are to include yellow and purple.
Our current business name is Smile Council Orthodontics (www.smilecouncil.com.au). We have had this for 25 years, but it is too much of a mouthful to say, so we are looking to shorten it.
Updates
Hi everyone, thankyou firstly to everyone who has submitted designs. It's been very interesting to see the range of ideas. What I am still looking for is something that will appeal to the "youth" and "young adult" market. Can some-one find the inspiration to translate the energy and visual impact of some of the graphics done on snowboards and t-shirts to the "Sun'shine Orthodontics" logo design. I'm also extending the deadline for a few more days to give everyone a bit more time, even those whose previous efforts I have rejected.
Added Tuesday, May 15, 2012
Project Deadline Extended
Reason: See my message just posted to all designers about the energy and direction I'm seeking.
Added Tuesday, May 15, 2012
Target Market(s)
teens and young adults
Industry/Entity Type
Adult
Logo Text
Sun'shine Orthodontics. Your smile, your future.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- cannot be "corporate"