• US$400

• 63 designs

• 24 designers

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Logo Design Brief

We need a new updated logo for one of the top bicycle retailers in the United States. This shop is the largest in the Atlanta metro area and caters to everyone from parents purchasing their childrens first bicycles to hardcore triathletes and road racers. Primary colors for the store are blue and orange. Logo will be used on website (www.roswellbicycles.com), emails, signage, t-shirts, cycling clothing, shopping bags, etc..

The final design needs to emphasize the fun, excitement, sport and healthy benefits of bicycling.

Target Market(s)

Target market is affluent (this retailer does not sell cheap bikes), educated, 24 - 54, professionals. Bikes range from 1,000 USD to 18,000 USD p

Industry/Entity Type

Shopping

Logo Text

Roswell Bicycles

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be able to work with clothing. Especially cycling jerseys and t-shirts. For examples of cycling jerseys go to www.hincapie.com, www.castelli.com, www.louisgarneau.com. Must be an element of a cycling t-shirt design. See www.twinsix.com for examples.