• US$400

• 128 designs

• 37 designers

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Logo Design Brief

The REACH Family Institute (reachfamilyinstitute.org) is a federally tax-exempt 501(c) 3 non-profit educational and charitable organization that provides parents and professionals working with children, an unprecedented ability to ensure that the next generation can accomplish their dreams. We are based in Southern Oregon but work around the world.

We are in need of a new logo that better embodies the mission and vision of REACH than our current logo does.

The challenge is creating a clean logo that is able to invoke the core of our values.

Our Vision
REACH’s vision is the creation of a world in which all children are valued, compassionate and capable. Toward that end we are creating a vast community of parents and professionals who truly believe in the extraordinary potential of every child and who are dedicated to helping them achieve it.

Our Mission
REACH’s mission is to empower parents and professionals with knowledge and practical tools related to human brain development and purposeful parenting.

Our Values
As an organization, and as individuals, we value human dignity, growth, excellence, integrity, responsibility, and teamwork. We are committed to our families and partners and have a passion for children. We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our families and partners by honoring our commitments, producing results, and striving for the highest quality.

We will have a need for another logo for our BrainFit Kids affiliated program so there is potential additional work for the winner of this contest.

Target Market(s)

We work with parents of both well children and those with a broad range of disabilities. Our primary target market, however, is college-educated mothers between the ages of 25 – 45. We also work with medical professionals and other professionals in the field of child development and education.

Industry/Entity Type

Non-Profit

Logo Text

REACH Family Institute

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Again, we want the logo to evoke our core values. Consider the following key words that capture the essence of our philosophy – ability, potential, possibility, hope, perseverance, love, overcoming obstacles, holistic.
  
  The logo should have a clean look .

Should not have

• Should not have cartoonish characters.
  
  We are open to various fonts though would like something different from the font in our current logo.