Logo design for residential builder in Australia

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This customer received 93 logo designs from 35 designers. They chose this logo design from brcerby as the winning design.
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Logo Design Brief
A logo for a new residential housing brand targeting first home buyers at the lower end of the income spectrum, many of whom have no idea that they can afford to build and own a brand new home. The demographic we are targeting are currently not in the market to build a new home but would be if they understood the advantages of home ownership and how easy and affordable it is.
We want a logo that is official looking with a government feel to it, designed to appeal to first home buyers who want government support. It should be simple, professional and easy to recognise and remember.
The logo must include the name of the proposed housing brand: SA HOUSING CENTRE.
Target Market(s)
Young, First Home Buyers, Low Income
Industry/Entity Type
Residential
Logo Text
SA HOUSING CENTRE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Requirements
Should not have
- No slogans please.