Logo Design - cake / cupcake company

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This customer received 197 logo designs from 76 designers. They chose this logo design from lavinia as the winning design.
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Logo Design Brief
Require a brand / logo created for a professional company which will provide custom cupcakes, celebration / corporate cakes to businesses and consumers
Company name is Second Slice
We require a logo which is instantly recognisable either on it's own or with the company name incorporated. Colours we are open to suggestion. Following on from this work as separate projects will be business cards and stationary
Logo must be vectorised
Updates
Project Deadline Extended
Reason: To consider the designs that have been submitted and reduce them to ~3 by mid week
Added Sunday, May 20, 2012
Target Market(s)
Businesses and professionals
Industry/Entity Type
Business
Logo Text
Second Slice
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Vectorised and fullyresizeable