• US$440

• 27 designs

• 10 designers

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Logo Design Brief

Looking for a logo that is professional, yet not boring. Should encapsulate what we do: Help companies manage conflict more effectively through better negotiation and communication skills (we offer training, coaching and facilitation in negotiation and communication skills). We work with Executives, managers, sales forces, HR etc.

Basic concept behind our approach encapsulated in the following story: Two kids are fighting over an orange. Each one argues why they should get it. Mother comes in, sees what's happening, cuts the orange in half (half for each kid). Little boy peels his half, throws away the peel and eats the fruit. Little girl peels her half, throws away the fruit and grinds the peel to make an orange cake. Moral of the story- most people destroy value because they negotiate using "positions" rather than underlying "interests". We help managers, sales people, HR, and government officials meet all parties' interests better.

However, our methodology is secondary to our focus on the clients, their issues and above all, making sure there is a tangible ROI. We focus on solving problems so that our clients more money and grow. Typical problems we help clients solve are: sales force discounts too much, managers are poor communicators/ authoritarian, clients haggle over price (hint: price is the orange), clients leave for cheaper alternatives.

Logo should hold up/ resonate in Wall Street boardrooms (i.e.- nothing "cute") but not be stuffy either. I think "slick" or "cool" is the adjective I'm looking for.

I like Blue and Black together but am not wedded to them.

Dream would be a logo that somehow immediately communicates how better/ different conversations can make you more money and be more successful.

(Bonus points for any marketing savvy designer who can come up with a catch phrase/ slogan based on the above. Definitely not required though. Main concern is the logo).

NOTE- I didn't guarantee payment because it's my first time using the site so I have no idea what quality I'll receive but if someone blows me away, I'm definitely confirming purchase.

Thanks and I can't wait to see what you folks come up with!!

Target Market(s)

High level corporate decision makers in Fortune 500 technology, finance, health services companies

Industry/Entity Type

Communication

Logo Text

Bridge Consulting International.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Some type of visual representation of what we do (ex- making more money through better conversations).
  
  Could be a bridge connecting people, although shouldn't make people think we design bridges (I've had emails), sound waves like the cisco logo, a unique shape or something designed into the letters of the company itself (I love logos that do that).

Should not have

• Nothing overly "cute". Nothing too cliché either.

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