Logo design for farmaSEP
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This customer received 57 logo designs from 28 designers. They chose this logo design from dannyhbatista as the winning design.
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Logo Design Brief
We are looking for a logo for new company called farmaSEP. FarmaSEP helps people find the best prices locally for their meds. The logo will be a combination of the following to companies...
1. www.saberespoder.com
This is the "parent" company and you will notice their "SEP" logo. Hence the name farmaSEP. The branding for farmaSEP will be based off of SABEResPODER's branding. Please utilize the colors, look, and feel from this company. Also, please visit their site to be familiar with their mission.
2. http://saberespoder.goodrx.com
This is the online tool where the winning logo will find a new home.
Attached is SABEResPODER's logo to assist in your task. Aside from aligning the logo with SABEResPODER's brand here are some other things to keep in mind:
- we strongly encourage SEP to stay capitalized to keep with the brand
- farma (Is derived from the spanish word farmacia meaning Pharmacy)
- You have liberty in how both parts "farma" and "SEP" come together... meaning all caps, cap the f, leave farma lowercase, make it a different font, color, or not.
- using the puzzle pieces would be great... not required
- not a huge fan of completely getting away from the initial "SEP" logo in the farmaSEP logo... but also open to creative ways to combine the two or almost leaving the "SEP" logo intact.
- Not to restrict creativity... but initial thoughts are to keep the "SEP" logo intact as much as possible and find a creative way to include "farma" whether by adding the text next to the "SEP" logo or by incorporating the puzzle strategy someway. Again, please feel free to get creative as well.
Updates
Hello everyone and thank you for the submissions so far. We will be providing feedback individually but want to state that the SEP portion of the logo cannot change. The attached logo must remain intact. But is provided for the ability to match colors and to use or add the farma element.
Added Friday, February 21, 2014
Project Deadline Extended
Reason: still looking for something the client is happy with.
Added Tuesday, March 04, 2014
Target Market(s)
Spanish speaking consumers looking for the best pricing on medications
Industry/Entity Type
It Company
Logo Text
farmaSEP
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must align with SABEResPODER's branding (colors, look, and feel, etc)
Nice to have
- Utilize the SEP puzzle strategy... not mandatory
Should not have
- Should not feel too corporate.