• US$200

• 10 designs

• 3 designers

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Packaging Design Brief

We have a package design for a doll, and we want to improve the appeal of the package and make it more eye-catching.

The size and shape of package should remain as in the attached die line. New graphics should be applied to this same illustrator file (for both the internal and the external package - both included in this ai file).

We want to receive new and fresh designs to showcase ways to make package graphics more interesting and appealing. Currently, they are pretty simplistic and most of the package is pink (with a polka dot design). All the graphics in this design are optional and changeable (the polka dot pattern, the yellow flowers, the shape of the text boxes, etc).

I am also attaching 4 pattern designs, which will be used for the doll's outfits (2 versions of the outfit). I think these patterns are very appealing and can be used playfully to make the package stand out. Currently, only the heart pattern is used, and it is used only in the internal package and in one color.

The package colors and the logo of the doll "Cosette" should match with both versions of the outfit (as we will use the same package for both versions). Below please see the Pantone colors used for each of the outfits, to ensure that colors used in package and logo match both of these color combinations.

Heart pattern Outfit #1: Dark pink – 219, Light pink – 203, Blue – 311, Green – 374, Center of butterflies – black
Stripe pattern Outfit #1: Blue – 311, Lines – black
Heart pattern Outfit #2: Dark pink – 219, Green – 2297, Light blue – 317, Center of butterflies – black
Stripe pattern Outfit # 2: Green – 2297, Lines - black

It is very important to create a balance, so that we add complexity to the package to make it more eye catching and vibrant, while at the same time ensuring that the package is not over-crowded or overly complex.

Please note I have removed text and photos for the package in this design, for confidentiality purposes. I have left the placeholders for these texts and pictures- the shapes, colors and positions of these placeholders can be changed. Once I pick a winning design, I would require the designer to sign our standard NDA, to be able to share more details of the product and complete the package design (designer would incorporate at this point the text, pictures of the doll and company logo on the package).

Please note for some reason the files are not opening on safari, so it is best to use Firefox.

IMPORTANT NOTE: It is very imporant that the final files we receive for this project are easily editable. We need to be able to easily make changes to the graphics, colors, text (please dont vectorize text) and pictures.
We should receive a final illustrator file for the package (updated version of the attached dieline - showing both internal and external packages), and a separate illustrator file for the logo (adapted with the new colors).

Target Market(s)

Girls - 3+

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Colorful, Playful, Eye-catching, Simple

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Files

Download all files - 22.3 MB