• US$140

• 66 designs

• 13 designers

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Icon Design Brief

We need a favicon design for the Academic Financial Trading Platform (AFTP). AFTP is an internet-based consortium whose goal is to empower the global population to invest efficiently in financial markets by learning to apply a variety of quantitative stock market prediction techniques developed by professors at top U.S. universities. These techniques have good predictive performance for different classes of financial assets comparable to large existing mutual funds in the US. With the advent of online trading platforms, an increasing number of individual investors participate in the stock market. However, most individuals lack awareness about the existence of these academic prediction methods. Also, personalized decision-making based on these methods cannot be achieved without the application of optimal quantitative tools.

AFTP makes these prediction methods, and the tools for the optimal allocation of resources between different assets, freely available to the general public through a web platform that allows the user to a) learn about the extensive research at top U.S. universities that shows financial markets have a predictable component and identify models and asset classes that suit their investment preferences and objectives; b) back test these diverse trading models, using decades of historical stock market data, that provide returns in line with top investment houses and funds; c) obtain future predictions based on the underlying models; d) update the amounts invested in each of several assets at regular intervals of time according to the predictions of these models; e) track the performance of his portfolio in real time; f) build his financial social network whereby he can gain insights from other users as well as mirror their trading strategies in real time; and g) access leading financial experts from both academia and industry, who are available to provide advice and answer questions. All of the above features are novel additions to internet-based resources available to the average user.

The favicon will be used on for the AFTP website (i.e. will appear in the browser navigation bar when the website loads) and should generally be no larger than 16 x 16 pixels. At this point we favor having the letters “AFTP” appear in the favicon. One idea would be to have the letters “AF” on top and “TP” on the bottom appearing in a square. However, we are open to other designs as well.

Finally, we are open to different color schemes, but for reference the current version of the AFTP site uses a bluish theme. For reference, an old favicon image is attached.

Industry/Entity Type

Investment

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• It would be nice to see the lines in the favicon forming the letters in AF/TP all connected to each other, so they may not even need to be enclosed by a box or container.

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Files

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