• £320

• 186 designs

• 49 designers

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Logo Design Brief

Ara Luna is a contemporary fashion accessories brand focused on updating timeless classics for the female demographic between 16 and 45. Our designs are modern, fresh, elegant and timeless.

The brand name is inspired by the brand’s design ethos – one of a kind designs or classic designs with a unique twist.

We are looking for a contemporary, chic and timeless logo design that includes an emblem & letter mark Logo like top-end fashion brands such as Tory Burch, Louis Vuitton, Gucci.

The logos should be usable in a variety of colours and on various formats (this includes on product labelling, packaging, marketing material, website etc).

We will require:
• a properly drawn vector design for print - CMYK version of the file in EPS, AI, PDF and SVG format.
• Web file format - in .jpg and layered RGB file in PSD (and PNG) format
Please do not use any stock images, cartoons or clip art in the logo - we do not want the logo to look amateurish or juvenile.

Below are more specific design instructions:

KEYWORDS: Sophisticated; Feminine; Chic; (With an Element of Surprise/ Unconventional/Unique)
I have already played around with potential design directions and the following are directions that I am interested in pursuing are as follows:

1. A modern, classic logo that takes its inspiration from the drawings and logos of:
Louis Vuittion- http://commons.wikimedia.org/wiki/File:Louis_Vuitton_Logo.svg
Halston Heritage - http://www.ajluvstyles.com/brands/Halston-Heritage.html
Elise Kim - http://cresk.nl/work/logo-ontwerp-elise-kim
Fashion 8 - http://www.pinterest.com/pin/381398662163103844/
Marina Marina - see attached picture link below

Please find a way to “re-interpret” an emblem for Ara Luna using A and L, so it appears more thought-provoking like the logos of LV and others in the web links provided.

In terms of the script for the brand name – I find modern scripts like those of Halston, Elise Kim, Victoria Beckham, etc, more appealing.

http://vintagewhere.blogspot.co.uk/2013/12/the-look-for-less-victoria-beckham.html

2. Also, I would love to see an interesting lower case interpretation of the logo and emblem – something simple like the theory and milli millu logos using either the lower case a to create an interesting emblem design or a deconstruction/reconstruction of an image that symbolizes sophistication and uniqueness (like the mulberry or milli millu logo).You can re-interpret the sample I have drawn (using 4 a’s in a diamond as the base of a key logo) or come up with something unique.

Theory - http://modelloungenyc.com/theory/
Milli Millu - http://www.millimillu.com/
Mulberry - http://constructlondon.com/projects/mulberry-branding

Industry/Entity Type

Marketing

Logo Text

Ara Luna

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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