Logo Design Project For new Restaurant Concept

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This customer received 50 logo designs from 18 designers. They chose this logo design from Nic as the winning design.
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Logo Design Brief
Hi Designers,
Im looking of r a logo to capture the spirit of Pancake Blue, a new restaurant on wheels, where wait for it...
Pancakes meet the Blues
Working together side by side and hand in hand to feed your soul.
I want a simple clean design preferably white and blue but Im open to other color themes as well. It needs to express the soul of the blues and the sweet comfort of an american breakfast staple. The desire and the longing and sweet agony of love and loss. Id like to keep guitars out of the design unless you can work it in without it being obvious.
The design is going to be featured prominently on the side of the food truck as well and needs to be bold and carry the brand scaled up large and eye catching.
I'm happy to be working with you all and look forward to your submissions,
Reg Hunter
Owner
Pancake Blue
Blues and Pancake Lover
Updates
HI all,
Added Thursday, May 17, 2012
Project Deadline Extended
Reason: Im close to deciding on a design and Im going into a holiday weekend and want to give adequate time to complete this project.
Added Friday, May 25, 2012
Target Market(s)
This is for the upscale food truck market
Industry/Entity Type
Restaurant
Logo Text
Pancake Blue
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- You listening to the blues while designing... :)