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High End Pet Treat Soft Packaging Label
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This customer received 26 label designs from 10 designers. They chose this label design from Vincent Suchanek as the winning design.
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US$200
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26 designs
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10 designers
Label Design Brief
I am looking for a front label design for dog treats to be sold in a soft package (possibly standing) like a zip lock bag. The product name is "JOSH'S NOSHES" and is basically dehydrated chicken breast. I would like to incorporate the attached file that I have been playing with. I have also attached a copy of the original photo. Product keys are safety, quality, purity, freshness and taste. This will be a high end product so I need a label that will project the high quality of the product and stand out from all the others on the shelf. I am also thinking about a craft paper type of look but I am open.
Updates
The initial designs I received have convinced me to move away from the photo likeness that I was playing around with in lieu of a graphical depiction of a golden retriever. I think color is going to play an important part in the design to make the packaging stand out on the shelves and draw attention away from the similar products. In a sea of bright, happy colors and some muted packaging, we need to say "Hey look at me!" and at the same time "I am the highest quality product on the shelf."
Added Thursday, February 27, 2014
Hello, all...based on a couple of the designs already submitted, the direction I would like to take is clean, modern, uncluttered, graphical representation of golden retriever.
Added Tuesday, March 04, 2014
Thank you all for your efforts and designs. I have selected a design and notified the designer of my choice. Your designs were all quite good and I appreciate each of your submissions.
Added Saturday, March 15, 2014
Target Market(s)
Target market is US adult dog owners in metro areas with higher disposable incomes who see their dogs as family members and are willing to spend more for the best products for their pets.
Industry/Entity Type
Pet
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Depiction of a golden retriever...Josh.
