• US$350

• 70 designs

• 4 designers

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Packaging Design Brief

We need packaging for new product. Its a sexy innovative bra hanger that provides a way for women to store bras and intimates outside of the drawer. hanging your bras eliminates bra damage, saves drawer space, provides easy access and viewing and extends the life of bras. Women can also utilize for swimwear and other intimates. We want to use soft pink and black colors with a very elegant and classy look. Our demographic are fashionistas and high end women.

I have added some additional information of what i want here:
The picture is the current box that am using in retail. I also uploaded a flyer that i use and some still photos.

I think the box is too busy and distracts buyers. I would like the look to be sexy elegant, simple and have a high end look ( for boutiques and department stores).
That is a registered logo so we need to keep that. I would like the colors to be a very soft pink or black with pink. I want the font to be elegant and consistent.
We can either keep the girl or not. (maybe we can put her on the back). Im open to both because she is on all of my marketing material, but not sure if its too cartoonish.
I am open to making the window smaller as well. Your welcome to use any ideas off the current box.

list of things that must be on box.
picture of bras hanging on hanger.
logo
elegant font
List the benefits:
Easy to use, hang dry intimates, Eliminate bra damage, hang your swimwear, elegant and classy organization, never search for a bra again.
5. before and after photo - wherever it looks good.
6. soft pink and black colors.

Target Market(s)

This product is for women that are impulse buyers and trend setters. women who value their feminine side, what they wear and how they look. This is a higher end product not a mass market product. This is a niche product for women who purchase fashionable and expensive bras or women who love organizational gadgets.
I am uploading new photos to work with and what the current box looks like.

Industry/Entity Type

Marketing

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• All the benefits of the product.
  before and after photos on the back. ( I will upload)
  Elegant font
  classy appearance
  buyer must be able to identify what's inside quickly.
  pink, black colors (possibly red)
  before and after photos on back of box is ok

Nice to have

• Colors of pink, black, possibly red??
  Can we use a royalty free photo of a sexy women( face or body) by the hanger of bras?
  Additional benefits: you can hang lingerie, swimsuits.
  Not too busy/ Simple
  I dont have to keep cartoon girl on box. I'm open to see box without her.

Should not have

• I have uploaded alot of photos just to give additional options.

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Files

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