• C$460

• 35 designs

• 8 designers

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Brochure Design Brief

In need of a brochure for an athletic (Dance) apparel line called Twiga Clothing. The company makes athletic wear such as crops, leggings, shorts and pants such as those found in major retailers such as LuLuLemon Athletica, Athleta by Gap, Lucy, Sweaty Betty and a host of others. The unique perspective about Twiga is that we personalize all of our products with the name of the wearer.

The design, look and feel will draw inspiration from:
1) The colors used in the logo: Pink/Magenta and orange.
2) The stripe pattern used in the waistband and the product itself. See the website, www.twigaclothing.com for a greater understanding.
3) Athletics & Dance: Movement and energy
4) Our demographic is mainly mothers who buy for kids:
5) The design should represent happy and fun kids.

The Layout & Content must contain these items:
1) Purchase Procedure (found below). This is the procedure a customer goes through when buying a product on the site. I want the brochure to follow this pattern which highlights building your own unique garment.
2) An area for a description on the designer

"Purchase Procedure": (This will be worked into the layout & content of brochure)
1) PICK YOUR STYLE: the customer picks the desired style of bottom (pant, crop, legging, shorts).
2) CHOOSE YOUR COLOUR..customer then picks the desired color for the print (name and stripes).
3) WHAT'S YOUR NAME? ... customer then adds their desired name, nickname, initials, etc..

I have attached some stock images to use.

FURTHER:
Font for NAMES in the print is: Market Felt
Size of Brochure: US LETTER landscape: 11" x 8.5"
What is preferred file .jpg .psd. ai?

Target Market(s)

North American mothers.

Industry/Entity Type

Building

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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