Logo for modern building company

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This customer received 127 logo designs from 26 designers. They chose this logo design from TechWise as the winning design.
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Logo Design Brief
I need a logo for "Warak", my building company. I want the logo to reflect style and quality. Colours should reflect quality, but still modern touch.
I build new stylish and well planned houses and apartments in Finland. I am a modern women in this traditional male business. Objects are mid-priced, but still big money for the customers. I do not to the building work myself, but network and do the project leading of the projects and the customers get a ready to move in home. Convenient and good service.
Updates
Dear Designers,
Added Friday, February 28, 2014
Project Deadline Extended
Reason: Deadline extension to get more modern designs. A large part looks like logos looked 1980, in dark blue color and quite stereotypical maskuline for the building sector.
Specifications:
1. Logo should be typelogo and have seperate icon. Look at "Design Crowds" logo. This makes it easier to use in mobile applications too. Font need to look professional, but not exactly like I made it myself by choosing font.
2. Impression: Should be fresh and modern. It should not be maskuline or feminine - rather gender neutral and professionalism.
3. Colours: Gray/silver combined with some nice colour: turkoise, orange, yellow, fuxia, lime, blue (not dark blue, rather twitter logo shade or similar). Need to work well in print (= not too thin lines) and also in black and white.
4. Company name: Warak name, comes from
Wa = short for the city we operate in a smaller region in Finland with no highrises here.
Rak = short for Construction (Rakennus): we make new houses, apartments or renovate old apartments with attention to detail. AND/OR = Rak = short for Love (Rakkaus): we are passionate about our customers, good solutions, scandinavian new design and about our objects. We plan and execute them as it would be for ourselves, and customer service and after service is of high focus. Happy customer that loves us back is a must.
5. Work: we operate in the building sector, but work with partnership - with best experts in real estate. We do not do any actual construction work ourselves, but we are the front-end caring for the customer: we buy the land, plan the real estate (house or apartment house and choose experienced partners and manage the building projects, check that it is executed with good quality and accoding to all standards, as well work with authorities. The customers buy the nicest and easy ready-to-move in apartment or house from us. Some customers are involved in the building stage, impacting on the object, but others buy it ready, all planned and executed from us and they can just move in. *** a helmet, hammer or similar, is therefore not a good icon for us.
With this guidance, I would love to receive new proposals; modifying the one's you sent or submitting new.
Added Wednesday, March 05, 2014
Project deadline extended for getting modern logos. Please read updated profile. Thank you for your submits!
Added Wednesday, March 05, 2014
Target Market(s)
Typical customers are families buying their first home or for apartments investors (buy flat and rent it out).
Industry/Entity Type
Building
Logo Text
Warak
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Possibility to use pictoral logo or wordmark seperately or together.
Should not have
- Not more than 2 (max 3 colours) - need to work in black and white. I envision gray with accent colour