Lender of small loans needs a logo design

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This customer received 111 logo designs from 31 designers. They chose this logo design from Rodrigo Custodio as the winning design.
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Logo Design Brief
We need a logo design for a new company in Australia called Web Moneyline. We lend small loans up to $5,000. Similar competitors are Nimble and Cash Converters. Our target market are individuals aged between 25-45 who may not be able to borrow money through the normal banking sector and may also have low credit history. We would like our message to show that we are hassle-free, simple and clean.
Updates
Project Deadline Extended
Reason: Allowing more time to decide on logo design
Added Saturday, March 01, 2014
Industry/Entity Type
It Company
Logo Text
MoneyLine