Access Partners - Logo Design
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This customer received 104 logo designs from 35 designers. They chose this logo design from Daniel Caso Design as the winning design.
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Logo Design Brief
Access Partners AG (AP) is a b-2-b distribution company, selling asset management products, e.g. public investment funds, private equity funds, hedge fonds on behalf of mid- and large-sized asset management companies to institutional investors (pension funds, insurance companies, banks, family offices, etc).
AP acts as an professional outsourcing partner for asset manager, who do not have any sales force in Switzerland and do not intend to build up such a team in the course of the next few years. Reasons are the high costs and the time to market of such a team. AP offers the same resp. better distribution capabilities and a much faster time to market for asset managers at much lower costs.
The image of AP must be on the one hand side conservative, similar to all the institutional asset managers (finacial institutions) but on the other hand side should reflect the innovative character of a professional sales team.
AP links asset managers with institutional clients (could als be an idea for a logo)
We think the colours should rather be blue, grey or perhabs an earth colours. But we are open for any other innovative proposals.
You can find some further information on AP on our web-pape www.access-partners.ch
We look forward to receiving some interesting proposals in the course of the next week.
Updates
Less creativity isrequired around the letters A or P but rather around the word Access with its meaning to give clients access to success (abstract logo that is highly visual and can be recognised and attributedimmediately to the term "access")
Added Wednesday, March 12, 2014
Industry/Entity Type
Asset Management
Logo Text
Access Partners