• US$200

• 37 designs

• 11 designers

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Logo Design Brief

[Update 3: I've added a new logo for the Round Rock Express, take a look. I love that concept with the train hinted through the logo]

[Update 2: Let's try something different]
Let's take inspiration from the latest photo uploads.
- Dog in moving car
- Clawfoot tub (profile view)
- integrate logo text
As always, logos with stock images will be excluded.

[Update 1: see designer discussion / comments]

Groom Express is a mobile (and salon) pet grooming business that is looking for a fun but professional logo for this new business. We are on the ground floor of building this franchise mobile grooming concept, so a timeless and professional but most importantly FUN logo is needed.

Groom Express, will be the sister company to the Grooming CRM software company Groom Pro ( http://www.groom-pro.com ) and the two companies will generally be co-branded. Finding congruency between the brands will be paramount and may help with color stories.

Project Guidelines:
- The logo must work for both mobile AND salon environments
- The logo needs to be graphically identifiable - meaning, you should be able to tell what our company does without being able to read (or speak the language)... Universal
- The logo can include a graphic of a pet, tub, or other grooming accessories but must display the brand's name
- We will need this logo for Web, Print, and apparel (work uniforms)
- We will also need a logo that can easily be used as an Icon OR some portion of the logo that will be the Icon (see the purple Groom Pro Icon below)

Inspiration
I have collected a few interesting ideas for inspiration:
http://dribbble.com/Sniff_Design_Studio?page=1 (i love most of her work!)
The attached images of Groom Pro assets are the sister site

Industry "Big-Wigs"
Big names in the industry include:
- Petsmart http://www.petsmart.com
- Petco http://www.petco.com/
- Barkleigh http://barkleigh.com/
- Andis https://www.andis.com/small-animal/home.aspx
- Wahl http://www.wahlanimal.com/
- Geib http://www.buttercut.com/
- Nash Academy http://nashacademy.com/

Target Market(s)

85% of the grooming client market purchases are made by women ages 19 - 60 yrs

Industry/Entity Type

Building

Logo Text

Groom Express (optional : Professional Pet Grooming)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Company name
  Something that explains (visually) that we are a dog and cat groomers

Nice to have

• Custom illustrations relating to pets and grooming

Should not have

• Stock art

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Files

Download all files - 0.5 MB