Schooner's
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This customer received 42 logo designs from 13 designers. They chose this logo design from Bakus as the winning design.
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This is a first time trial for us and we don't know what to expect. But here goes.
We are acquiring a microbrewery and pub named Schooner's in Antioch, California. It's a turnaround situation and we want to re-brand the business completely to distinguish it from prior ownership.
That effort will require many tasks, but will certainly involve a comprehensive reworking of all graphic design, including a new logo that would be incorporated in beer labels, tap handles, menus, merchandising, point of sale, beer-fest tent, jockey box, banners, etc.
For the purpose of this particular exercise, we are looking for the base logo and an example incorporating the logo into a beer label with additional artwork. The logo should be able to support a "family" of such labels, where any product/promotional piece should be instantly recognizable as Schooner's. We want it to be distinctive and memorable, since it will define our identity going forward.
Given the name, a schooner (a specific kind of sailing ship) from the eighteenth or nineteenth century should probably be incorporated in the logo. We want something classy - realistic and ornate, but might embrace something more stylized. We have assembled a number of pictures of beer labels we admire which we are attaching to this description.
What we don't want is a modern, minimalist logo.
To the extent we select a logo from this exercise, we envision offering more design work to the winner for many of the items noted above.
Updates
If we wind up with some form of schooner in our logo, it needs to be a schooner. Description follows:
A schooner is a type of sailing ship with two or more masts rigged in a variety of ways. There are a wide range of uses for the schooner, which was historically employed in a number of industries. Modern schooners generally take the form of charter boats or replicas of historic ships, since they have been replaced in commercial use by engine powered ships. It is often possible to see at least one schooner in a large harbor, especially along the East Coast of the United States, or at a festival of tall ships.
Several things distinguish a schooner. In order to qualify as a schooner, the ship must have two or more masts, with some schooners historically having as many as six. The front or fore mast is shorter than the rear or aft mast, and the main sail is attached to the aft mast, rather than the fore mast, as is common in some rigging plans. The sails are also fore and aft rigged, meaning that they run along the line of the keel.
The design of a schooner makes it very easy to manipulate, both on the open ocean and along a coastline. In a pinch, some schooners can be run by a single sailor, and in general only a small crew is required to handle the ship. Schooners also typically have a shallow draft, allowing them to take harbor in a wide range of locations. The versatile ships were used extensively all over the world through the 18th and 19th centuries.
The design and name of the schooner appear to have originated in Gloucester, Massachusetts, once a center of American ship building and ocean-based commerce. By 1716, the trade term “schooner” was being used, and the concept as well as the name spread to Europe by the mid 1700s. The origins of the name itself are a bit murky, and it may be related to the Scottish slang word scoon, which means to skim or glide along the water, as in “how she scoons!” The altered spelling is probably borrowed from the Dutch.
Sailing in a schooner can be an exhilarating experience, since the ships can seem to fly over the water. When the ships were in mass commercial production, they allowed New England traders to move quickly between locations, working both in the ocean and in large inland bodies of water. Schooners were also used extensively for fishing.
Added Saturday, March 08, 2014
Added Word doc of schooner images that hint at what we want
Added Tuesday, March 11, 2014
Project Deadline Extended
Reason: I'm traveling for a week and will not be able to give this the proper attention it deserves. I will have periodic internet access and will try and keep up the feedback.
Thanks for all your efforts so far.
Dave LaCross
Added Wednesday, March 12, 2014
Thanks to everyone for your submissions.
At the risk of frightening everyone away, here are the regulations we have to live with regarding labeling.
http://www.ecfr.gov/cgi-bin/text-idx?c=ecfr&sid=d473aa9e89b3f7135e18c8da635f26aa&tpl=/ecfrbrowse/Title27/27cfr7_main_02.tpl
We don't expect anyone to get into this heavily, but a quick look will describe some of the things we have to take into consideration.
Dave LaCross
Added Thursday, March 13, 2014
Industry/Entity Type
Business
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Schooner's (maybe)
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