phillips auto logo

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This customer received 53 logo designs from 22 designers. They chose this logo design from MDS as the winning design.
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WE ARE A FAMILY RUN USED CAR DEALERSHIP BASED IN NORTHERN IRELAND. WE HAVE BEEN IN THE CAR INDUSTRY FOR AROUND FORTY YEARS AND WE ARE LOOKING FOR A NEW LOGO AS WE ARE INVESTED MONEY IN A NEW WEB SITE AND WE ARE TRYING TO RE BRAND OUR SELVES FOR THE WANT OF A BETTER PHRASE, AS FOR MANY YEARS WE WERE ASSOCIATED WITH A CAR MANUFACTURER. WE ARE LOOKING FOR A LOGO WHICH IS EASILY IDENTIFIABLE AND CAN BE EASILY ASSOSIATED WITH OUR ORIGINAL NAME (PHILLIPS AUTO) WE OFFER QUALITY USED CARS AND WE ALSO HAVE A SERVICE AND TYRE DEPARTMENT. WE WOULD LIKE TO SEE DESIGNS WITH OUR NAME AS THE MAIN VISUAL POINT THEN UNDERNEATH HAVE SALES,SERVICE,PARTS,TYRES. WE WOULD LIKE TO INCORPORATE AN INOVATIVE CAR DESIGN SHAPE IN THE LOGO. THE MAIN COLOURS WHICH WE HAVE BEEN ASSOSIATED WITH IS DARK BLUE AND LIGHT BLUE WE WOULD ALSO LIKE TO SEE THIS IN THE DESIGNS. OUR LOGO AT THE MOMENT CAN BE VIEWED AT www.phillipsauto.co.uk, can you come up with something along the lines of the logo i have attached
Updates
Project Deadline Extended
Reason: Want to add some more detail to the brief and would prefer a few more days to do this, thanks
Added Sunday, June 10, 2012
Target Market(s)
ARE MARKET IS PEOPLE WHO ARE LOOKING FOR A QUALITY USED CAR DEALER.
Industry/Entity Type
Car Manufacturer
Logo Text
phillips auto (sales,service,tyres)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- MUST HAVE OUR NAME AND A CAR SHAPE DESIGN INCORPORATED INTO THE DESIGN