Vacation Rental Logo - Guaranteed Payment

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This customer received 52 logo designs from 17 designers. They chose this logo design from satz31 as the winning design.
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Logo Design Brief
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Looking for a logo and corporate identity for ResortCityVillas.com, which is a short term vacation rental property management company. A short term vacation rental is basically renting a full sized house for a week instead of staying in small cramped hotel room, which is often cheaper than staying at that small cramped hotel.
We're located in Orlando, FL and manage properties that surround Walt Disney World, Universal Studios, Sea World and the other various Central Florida attractions.
We’ve got 3 main customers:
1. Property Owners
2. Travel Agents & Tour Operators
3. Retail Customers (customer directly booking at our website)
This identity will be the basis for the design of our direct mail campaigns and website (both are to be designed).
I'm thinking of 2 different themes. One is relaxing and vacationy. The other deals with Florida or the Theme parks.
Couple of thoughts I'd like see include somehow incorporating the outline of the state (FL)...
Industry/Entity Type
Property Management
Logo Text
Resort City Villas
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Colorful and bright.
Should not have
- A house/home should not be the primary theme.
Straight Plain Black Text is boring