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Mobile Ice Cream Business Logo required
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This customer received 188 logo designs from 40 designers. They chose this logo design from The Logo Studio. as the winning design.
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A$400
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188 designs
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40 designers
Logo Design Brief
We require a unique logo for a small mobile ice cream business we are starting which will sell real fruit blended with ice cream or yoghurt, served in either a waffle cone or cup (machinery and cones/cups displayed here: www.flavorama.com). As an add-on, we will also be selling fruit based home made popsicles, in addition to commercial fruit based ice blocks such as weiss bars, frosty fruits etc. The focus of our business is healthy ice creams/treats.
The logo we are looking for should feature the business name in clear, easy to read lettering, which can be read from a distance when enlarged and placed on our trailer. Ideally the colours should be bright and fun, to reflect a fun business, however the main point is that it is easily read and identifiable as an ice cream business. Most importantly, we are looking for a unique design which best reflects our business.
Perhaps the 'Yummi Fruit' could be larger than the 'Ice-Creamery' wording, however all words should still be clear and readable.
Updates
Hi Designers,
Thanks for the designs you have submitted so far. Picking a winner is going to be tough given the quality of the designs.
As an update, we would like the word 'Yummi' to be the prominent word in our business name within the logo, with Fruit Ice-Creamery featuring in a smaller font size, or at least being secondary to Yummi.
Additionally the logo we are looking for will be placed on a sign above our trailer. The trailer size will be 3m long, and the sign that our logo will feature on will be 2 - 2.5 meters long x approx 1 meter high. This is the reason we require the logo to be clearly read from a distance, and up close, as it will also feature on packaging of our products.
Added Wednesday, March 19, 2014
Thanks for all the designs submitted so far.
Trailer background and further advertising material will be worked around colours and feel of the logo.
Added Sunday, March 23, 2014
Project Deadline Extended
Reason: We have shortlisted several of the designs and are close to picking one that suits our requirements, however I am extending the deadline so as to give some of the designers additional time to amend their designs based on our feedback. I look forward to seeing the amendments and picking a winner shortly.
Added Monday, March 31, 2014
Thank you to all designers for submitting your designs for this contest. We will make our decision in the next week or two and advise of the outcome.
Added Monday, April 07, 2014
Target Market(s)
The target market for our business are health conscious persons who also like to indulge in a sweet treat at times. The age group would be teenagers to 30-40 year olds, however we would like a logo that will appeal to most age groups as we will be attending a variety of events.
Industry/Entity Type
Business
Logo Text
Yummi Fruit Ice-Creamery
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The wording of the business name must be easy to read up close and at a distance, as this will be displayed on our trailer at large scale events, as well as being used on packaging for our popsicles and promotional materials.
Nice to have
- The use of the waffle cone with the ice cream (and/or the popsicles) in the logo would be ideal to distinguish us as an ice cream business, however is not mandatory. Alternatively, perhaps having some fruit incorporated into the design could be an option also. I am open to all designs and willing to suggest alterations that could suit our needs. Colours should be bright and bold, however I would consider other colour designs if they look good also.
Should not have
- The lettering should not be too curvy/wavey which would make it hard to read. The logo should be unique and not infringe on any other similar designs in the marketplace.