• A$220

• 41 designs

• 23 designers

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Poster Design Brief

We need a poster design for our upcoming Action Sports Drama, EXTREME RIDERS.

EXTREME RIDERS is a fast, engaging thrill ride into the world of extreme cycling. It's a high-energy fusion of sports and crime, and aims to appeal to audiences who love films like RUSH, THE FIGHTER, and THE FAST AND THE FURIOUS.

LOGLINE:
When the older, wilder brother gambles the family bike shop on making the Extreme Cycling Finals but gets arrested for a crime he didn’t commit, the younger brother who hasn’t raced since a traumatizing crash must step up to save his family.

SYNOPSIS:
When fearless, highly gifted young mountain bike racer Brian Johnson suffers a near-fatal crash, he’s so traumatized that he quits the sport and goes to live with his mom running the family bicycle shop. Three years later, Brian’s older, wilder brother Mark still can’t give up the dream of leading a Johnson team to the finals of the Extreme Cycling Championship - the Formula-1 of mountain bike racing. To finance his quest, Mark secretly convinces their mom to take out large mortgages on the family home and bike shop. When Mark is arrested for the suspicious death of a young woman at a cycling event, his team faces disqualification from the competition. Now Brian has no choice. To save his family from financial ruin, and to try and find out who set up Mark and prove his innocence, Brian must take Mark’s place in the grueling, six-day competition. During the event - a hybrid of hi-tech downhill racing and the Tour de France - Brian’s fears and loyalty to his family are pushed to the absolute limit.

Watch these videos to get a feel for the sport:
http://www.youtube.com/watch?v=0zLuqKNKOqs
http://www.youtube.com/watch?v=en5gPgoKToY

The poster needs to convey this new and exciting world of extreme mountain bike racing complete with HUDs and high powered tech. It has to appeal to its young target audience, yet has to be classy and clean, consistent with the significant investment involved with making the film.

This is for a pitch, the poster is a mock-up that needs to help us sell the movie.

Required: A4, 300dpi layered file

Target Market(s)

Primarily male, 15-30

Industry/Entity Type

Investment

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Title: Extreme Riders

Nice to have

• Tag line: Put it all on the line