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Armada Real Estate Services - final few days left for logo design
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This customer received 220 logo designs from 67 designers. They chose this logo design from GreenLamp as the winning design.
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US$400
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220 designs
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67 designers
Logo Design Brief
PROJECT ASSIGNMENT
• IDENTITY
Update existing Armada Real Estate Services logo
• MESSAGE
Convey teamwork, confidence, purpose, strength and resolve
• GOAL
Increase sales and brand awareness opportunities by portraying broker expertise and company with over
20 years of experience in competitive commercial real estate marketplace
COMPANY OVERVIEW
• FUNCTION
Offer a full range of commercial real estate services – leasing, landlord/tenant representation, investment sales and property/asset management
• TARGET AUDIENCE
Developers, landlords, investors and tenants
• COMPETITION
Keystone, Landmark, Signature and Associates, Mid America, CBRE, Colliers
• KEY BENEFITS
Market leader for landlord representation in leasing space at shopping centers located throughout
SE Michigan
PROJECT REQUIREMENTS
• LOGO HISTORY
- Designed in 1991 during the Persian Gulf War.
- “Armada” name was chosen to summon to mind the inspiring notions of teamwork, confidence, purpose, strength and resolve, which became the ideals that define Armada’s culture today.
- Ship icons were incorporated to represent the US naval ships that stood guard off the coast of Kuwait.
• REFERENCES
www.armadarealestate.com
Updates
Armada has extended the timeline to turn in logo concepts.
Added Friday, March 28, 2014
Hi Designers,
Added Monday, March 31, 2014
Attention Designers,
Added Monday, May 12, 2014
Project Deadline Extended
Reason: Please review attached artwork submission in creative brief. This was our favorite but designer account was closed. Maybe this can help with your design ideas (not literal, very graphic and dimensional icon use). We added a few additional days to contest and hope this artwork helps with your design creation. DON'T MISS YOUR OPPORTUNITY TO SUBMIT YOUR DESIGNS.
Added Thursday, May 15, 2014
Designers - thank you all for your submissions, we are reviewing creative and should have updates soon.
Added Wednesday, May 21, 2014
Target Market(s)
Developers, landlords, investors and tenants
Industry/Entity Type
Real Estate
Logo Text
Armada Real Estate Services
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • LOGO HISTORY
- Designed in 1991 during the Persian Gulf War.
- “Armada” name was chosen to summon to mind the inspiring notions of teamwork, confidence, purpose, strength and resolve, which became the ideals that define Armada’s culture today.
- Ship icons were incorporated to represent the US naval ships that stood guard off the coast of Kuwait.
Nice to have
- dimensional art is acceptable - does not have to be flat.
Should not have
- Not residential - DO NOT SHOW HOUSES.
