• £150

• 77 designs

• 18 designers

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Logo Design Brief

'Fresh Slant' is a creative advertising agency offering its services to the Voluntary, Community and Social Enterprise (VCSE) sector. Its aim to create innovative and thought provoking advertisements and advertising campaigns that offer new perspectives and challenge stereotypes held about the vulnerable groups these organisations support. The business is all about looking at and presenting things from new angles and fresh perspectives. To convey this the logo should also look very modern as we are very modern and cosmopolitan in our view of the world.
It must also;

- look as effective on a small scale as it does on a large scale
- look as effective in monochrome as it does in full colour
- be Distinctive
- be Unique

Target Market(s)

Businesses and organisations in the Voluntary, Community and Social Enterprise (VCSE) sector looking for innovative and new ways to advertise and market their work.

Industry/Entity Type

Advertising

Logo Text

Fresh Slant. Media designed with integrity in mind.

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must communicate freshness, innovation and creativity.

Nice to have

• Modern unique fonts.
  Symbolism that represent the aims of the business e.g. use of interesting angles to represent new perspectives. Use of colours that represent 'fresh'.

Should not have

• Should not be too complex or over complicated.
  Should not be too corporate.
  Should not have an unimaginative random eblem.

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Files

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